Most developers I speak to have the same question before we start.
Not about price. Not about quality.
It's: what do I actually need to give you?
The answer is less than you think. A floor plan and a feeling is enough. Sometimes just a photograph of a building you admire. Here's exactly how it works — from the moment you get in touch to the moment you receive the files.
What you need to send me
The most common assumption is that you need CAD files, detailed technical drawings, or an architect involved before I can start. You don't.
What I work from:
- A floor plan — hand-drawn, PDF, or photograph of a printout
- A site photograph, sketch, or description of the location
- A mood reference — a few images that capture the atmosphere you're going for
- Any material preferences, if you have them
That's the full brief for most projects. If you have more, I'll use it. If you have less, we work with what's there and I'll ask the right questions to fill the gaps.
The point is: you shouldn't need to prepare anything special. You send what you have, via WhatsApp, and we start from there.
How it works — step by step
Before anything is generated, I spend time understanding what the visual needs to do. A render for an investor presentation has different priorities than one for a planning application. The angle, the lighting, the level of human activity shown, the time of day — all of these are decisions, and they should be deliberate. This step usually happens over WhatsApp in under 20 minutes.
This is where the 48-hour clock starts. I produce an initial set of renders using a combination of AI tools and architectural judgement. The technology handles the photorealism. My role is to curate — selecting the outputs that are architecturally correct, compositionally strong, and true to the brief. What you don't see is the volume of iterations I go through before anything reaches you. The final image is chosen, not just generated.
You receive the initial renders and we review together. Most clients request adjustments at this stage — a different time of day, warmer materials, more or fewer people in the scene, a slightly shifted camera angle. Changes are made quickly. A lighting adjustment or material swap is a matter of hours, not days. One round of revisions is included in every brief.
You receive the final files in whatever format you need. Files are delivered via a download link — no software to install, no account to create.
What's included in the final files
- High-resolution stills — 300 DPI, print-ready for brochures, planning packs, and investor decks
- Digital versions — optimised for listings, social media, and presentations
- Video walkthroughs — if included in your brief, an atmospheric 15-second film of the space
Why 48 hours and not 3 weeks
Traditional CGI studios charge significant fees and take 1–3 weeks because the process requires specialist 3D modellers, manual asset building, and a long back-and-forth review cycle.
AI removes most of that pipeline.
The combination of AI tools and architectural knowledge means I can go from brief to photorealistic output in a fraction of the time — without sacrificing the quality judgement that makes the image actually useful.
The 48-hour standard isn't a marketing claim. It's the realistic production time for a project where the brief is clear and the inputs are ready. Rush delivery in 24 hours is available when timing is critical.